Brand design for Bumblebee, a tea and flower shop located in Lake Oswego, Oregon. Bumblebee provides a space to relax and replenish. They offer a variety of teas, a breakfast and lunch menu, beautiful flower arrangements, and private dining a few nights a week.
Elegant
Delicate
Whimsical
Calming
Traditional
Brand Design Illustration
Print
Signage
Packaging
The primary logo features a delicate hand-drawn logomark, an elegant and traditional script, and a sans serif tagline. The logomark features a sprig of lavender and jasmine, which represent both the flowers and tea offered by Bumblebee.
The palette is influenced by the colors found among nature: the sky, the petals and buds of flowers, the leaves and stems of plants and herbs. These colors help the brand to feel calming and inviting.
For the main heading, I selected a traditional and approachable serif font. Secondary headings and paragraph text use a clean, simple sans serif font.
“Mariel was very patient working on our branding. Moving our business because of COVID was very traumatic, but working with Mariel was seamless, and the results were lovely!
