Rebrand for a Portland-based graphics and printing company. They were looking to pivot out of the old printing industry and towards digital production and design services. We created a brand identity and website that felt clean, modern, elegant, and high-quality in order to attract new customers and establish trust.
Clean
Luxury
Colorful
Trustworthy
Polished
Elegant
Brand Design
Web Design
Web Development
When Apollo reached out, their current brand featured an outdated, very literal logo with an icon of a spaceship. In order to modernize the look and feel, we eliminated the literal brand mark and explored typography that felt modern and elegant. The thin letterforms that have a mix of curves and sharp details bring a polished and professional feel to the brand. I made some subtle customizations to the letterforms, such as adjusting the curve of the cross stroke on the "A" as a nod to Apollo helping to launch and lift up the brands they work with.
The color palette features some neutral colors, inspired by paper and ink, along with some brighter tones to help modernize the brand. We also incorporated a gold color to tie into the idea of gold foil printing.
It was important for the font system to feel modern and professional. For the primary heading, I landed on an elegant serif font that had some attributes inspired by traditional print but overall felt modern and refined. To bring more of that contemporary feeling, I selected a clean, polished sans-serif font for the paragraph text.
